Friday, April 7, 2017

With the source of fruit for the protection of the source

At the beginning of 2004, Liu Yan came to Pinghe County, Fujian Province to develop pomelo cultivation base, with the local farmers signed a long underwriting orders. Pomelo need every year of fertilizer, pesticides and other expenses by Liu Yan advance; honey pomelo cooked, and then organized by Yao Hailong broker is responsible for the acquisition.

This way of cooperation in the establishment of the base, in the future by Liu Yan copied to the orange, pear, navel orange, apple and other 22 fruit production.Liu Yan also invest more than 100 million a year to help farmers to carry out standardization of fruit and vegetable cultivation training. In addition, when farmers encounter fruit difficult time, she also take the initiative to help farmers find sales. By 2012, there were more than 100,000 farmers in the country, willing to cooperate with her.

One day in October 2012, an armored vehicle with a heavily armed security officer appeared in Henan, specifically for Liu Yan in the fields to buy Apple to provide services. "The farmer will not accept the check, they sell fruit to get cash." This day, Liu Yan with 2 million in cash, she wants to buy in the town of cliffs a rough skin, other businesses are reluctant to buy the end fruit.The news through the Henan Zhongjia village loudspeakers, and soon spread out, surrounded by several township farmers immediately action, afraid to miss this good opportunity. Others do not want to think that worthless tail fruit, Liu Yan why as a baby?

In this regard, Liu Yan explained: "tail fruit is only the surface without light, selling a little difference .Although its appearance is rough, but mature for a long time than the early picking apples sweet." So, Liu Yan to this feature into a business, Tail fruit in the supermarket to engage in promotions. "Consumers look at the normal sale of more than 4 yuan of Apple, suddenly sold 3.18 yuan a pound, the purchasing power of consumers naturally grow. Consumers also feel delicious taste, inexpensive, businesses will be happy So we started to buy a lot of tail.In this way, people as a defective tail of the fruit, each year in the hands of Liu Yan can sell more than 1,000 tons, an increase of more than 500 million.With the source of fruit for the protection of the source, Liu Yan to purchase the cost down to a minimum, attracting a lot of domestic supermarket initiative to cooperate with her, she quickly in the country 28 cities to establish a logistics and distribution center, the country more than 600 large supermarkets fruit Vegetable supplier. And the past competitors, and now many have become Liu Yan's partners.

From a square meters of fruit spread home, to now more than 1,500 employees, annual sales of 690 million yuan of enterprises, more than 20 years of entrepreneurial experience to Liu Yan is not the most proud of how much money they earn, but employees in her The business retired. "I am a sold fruit and vegetables, did not expect to have employees from my retirement .I remember my parents retired that array of children, I think it is incredible, it is a big business ah. This is a heart can not tell Happy, can not use language to express, I would like to continue to dry, good dry, hope that more employees in the future, from my retirement!
For more details

http://bodyweightscales.spruz.com/pt/Others-are-expecting-customers-to-return-home.4-7-2017/blog.htm
https://bestbodyweightscaleblog.wordpress.com/2017/04/07/she-geared-towards-the-field-of-supermarkets/
http://juencykeivn-blog.logdown.com/posts/1680164-my-mother-left-the-fruit-stall-is-just-about-one-square-meter
http://www.colourlovers.com/lover/berrybelin
http://www.unioncountyga.gov/ActivityFeed/MyProfile/tabid/61/UserId/20910/Default.aspx

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